Global Marketing Strategy. Project Shakti Essay

Global Marketing Strategy. Project Shakti - Essay Example Still, it is undeniable that unless a business is a monopolist, it will have to face competition in the market. As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the organization to device strategies and mechanisms that it can use to be ahead of its competitors. This is referred to as gaining competitive advantage (Chaston, 2012). In the global markets, an organization faces competition from a variety of organizations. Therefore, the company has to build and sustain its competitive advantage in order to succeed in such an environment. How can Shakti contribute to HLL’s bottom line? It is for this reason of gaining global market competitive advantage that HLL formed project Shakti. Shakti can contribute to HLL’s bottom line by using implementing a number of strategies. One key strategy is the creation of new brands. The Shakti p roject can come up with new and unique brands in the market to assist in catching the attention of already existing customers (PWC, 2011). In addition, new customers will also be attracted and thus, this will be an easy way of creating customer loyalty for the organization. The management will also have gained competitive advantage since; it will be the only provider of that product in the global market. Therefore, it is highly probable that the price of the product will not be affected by other market prices. Creation of new products should also be accompanied by high quality products and efficiency in production. With high quality products, customers will be able select the organization’s products out of the products of the competitors. This will help HLL in building global competitiveness since it will be a step further as compared to its customers. Use of Price Leadership Strategy Shakti can also achieve HLL objective by using the strategy of price leadership. Instead of being the follower, the organization could focus on always being the price leader. This way, it will be able to set its prices according to its costs of production. Price leadership is a strategy that assists in building competitive advantage since; the organization will be the one setting the prices of the competitors. Therefore, the organization has the advantage of being able to choose the quantity to supply to the market while, the competitors’ supplied quantities are dependent on the supply of the price leader (Hill & Jones, 2012). What economic value is Shakti creating? What social value? Social Values Shakti is creating a lot of economic and social values in the Indian Society through a number of ways. One social value that stands out is the empowerment of women (Rangan & Rajan, 2005). In India, a large number of women are underprivileged and marginalized. Having women being involved in the Shakti project was a way of making women feel needed and of importance to the s ociety. It is thus a way that promotes social values in the society since women are able to hold a place in society. The society also develops since; with men already at work and women now occupied with the Shakti project, there will be no idlers and thus the society will achieve more. Economic Values The Shakti project also comes with a number of economic values; one of the main economic values is the introduction of information technology to the Indian villages (Rangan & Rajan, 2005). In addition, creating the communities portal is a way of enlightening the villagers and introducing them to new ideas and information sources. With access to a wide variety of information, the villagers might also become more innovative thus enhancing the economic value of the village. The villagers can

What Is American Federalism Essay Example for Free

What Is American Federalism Essay According to Dye (2011), nations are not truly federal unless both national and subnational governments exercise separate and autonomous authority, both elect their own officials, and both tax their own citizens for the provision of public services (p. 263). American Federalism is just that. In the United States each state has their own government with elected officials, to go even further each town within these states also have their own elected officials. These officials govern these areas the way they see fit, however they each fall under the national government. Dye (2011) goes on to say that federalism requires the powers of the national and subnational governments to be guaranteed by a constitution that cannot be changed without the consent of both national and subnational populations (p. 263), this also is apparent in the United States as well. The founding fathers brought forth this federalist way in order to prevent one entity from having too much power, which in turn would allow the elites to rule over those less privileged and in turn them never having a voice. W/C: 176 When should we use Military Force? A President has a hard decision when it comes to deciding whether or not to use military force. When sending the military into any combat area lives are placed immediately at risk, those soldiers are ready and willing to defend their country however the President must be able to explain why the military is needed and justify why we have suffered wounded and lost lives. (Dye, 2011, p. 289) When deciding whether or not to use military force the president must consider several things. Is the use of military force going to protect vital interests? Does the President have the support of the American people and those in Congress? Is this force in support of important political objectives and lastly is this force in support of the war on terrorism? The commitment of US military force should be a last resort, after political, economic, and diplomatic efforts have been proven ineffective (Dye, 2011, p. 289). W/C: 153 What went wrong in Iraq? According to Dye (2011), The war in Iraq was a preemptive strike against terrorism, consistent with the declarations of the Bush administration about the necessity of fighting terrorists on their own ground rather than on American soil (p. 297). One of the biggest things that went wrong in Iraq was the limited number of troops originally sent in. The reason behind this was due in part to the vision of Defense Secretary Donald Rumsfeld to have a lean military force. (Dye, 2011, p. 97) Although the initial wave was able to take over and capture Baghdad, it was not enough to keep the are safe and free from insurgents. With the insurgents on the move the American military force was spread thin and they were not able to hold the cities they had once taken over. supply lines could not be defended and the insurgents quickly learned to plant IEDs-improvised explosive devices-along routes commonly used by the US troops. More casualties were inflicted by these devices than by any other means; the US did not have enough troops to guard supply routes (Dye, 2011, p. 99). Overall it seemed as though poor planning and lack of a vision from Donald Rumsfeld is what led to what went wrong in Iraq. W/C: 207 How do you fight Terrorism with Intelligence? In order to effectively and efficiently fight Terrorism with Intelligence is to have a strong Intelligence Community (IC) in place. According to Dye (2011), a proactive war on terrorism requires the collection, analysis, and dissemination of relevant foreign and domestic information to federal, state, and local government agencies, and to the American people (p. 13). It is up to the several components that make up the Intelligence Community to do just that, they must work together in order to form a cohesive unit and ensure that any information obtained is utilized in a way that will benefit the American people and US soil. In the world today the President relies on the Director of National Intelligence to coordinate and oversee all the functions within the IC, it is the DNI who reports directly to the president and is a member of the National Security Council, the presidents inner cabinet (Dye, 2011, p. 17). W/C: 151 What does it mean when we say the we are using American Troops for Nation Building? This statement comes along with the planning for postwar Iraq. One of the goals of the war was to uncover weapons of mass destruction, unfortunately these items were never found. During the planning phase for postwar Iraq the US had promised to help restore many things such as water, electricity and roads. Due to the US administrator for Iraq Paul Bremmer these things seemed to be out of reach as he began dismissing the entire Iraqi Army and pursued a policy of dismissing virtually all Iraqi managers and technicians (Dye, 2011, p. 299). Due to all of this the US had no choice to both recruit and train a new Army and police force that would serve Iraq, as well they were obliged to bring in contract workers, managers and technicians from the US to help restore all those things that were promised to the Iraqi people. Although the troops came in to fight a war in the end they were there it seemed to help rebuild the Nation.

Simple Mail Transfer Protocol Computer Science Essay

Simple Mail Transfer Protocol Computer Science Essay Electronic mail as known as email is a function of sending and received message over the internet. Basically, protocol is a standard method use by sender or recipient to transmit information. It can also be explain by to deal with email, sender or recipient must access to mail server by a mail client to exchange information by using variety of protocol such as SMTP, POP and MIME. 1.2 Simple Mail Transfer Protocol (SMTP) SMTP is only use to send email, but not received email. SMTP provides a set of code that allow server to break up the email message to different parts of categories that can understand by the server and Its a kind of simplify the communication between server and email. For users, they can see the interface of their email software when writing an email message, but once the message has been send out on the internet, everything is change into string of text that can understand by the server. This string of text is separated by numbers and code words that used to identify the purpose of each section and SMTP provides these codes to let email server understand what they means. SMTP also can set up communication rules between the servers. For example, server can identify themselves and will announce what communication they are trying to perform and the other server will authorize and identify the operation, if something went wrong, the receiving server may reply an error message. The greater advantages of SMTP are simplicity and trustworthy. SMTP provides the simplest form of sending an email address between various computer and network. Users only need to enter recipients email address and type in email message to send and the email will go through a simple process from the SMTP to exchange server for the recipients computer. Since the SMTP is simple, email message can be sent quickly and easily. In addition, SMTP is trustworthy because when the outgoing message is not successfully sent, SMTP will keep trying to re-send the same email message until its successful. Since SMTP was created in the early of 1980s. SMTP was build according to basic concept of server communication, because of that SMTP consists of several disadvantages. In those days, Internet was only use by very close community that generally trusted each other, that cause SMTP has lax security holes. For example, it is easy to send email message with fake sender address. This also cause many email-based viruses spread over the internet. Although there have been improve has been made, but it can still cause problems. Most servers these days actually use an updated version of SMTP called Extended Simple Mail Transfer Protocol (ESMTP) that allow to sends pictures or music file through their email program. 1.3 Post Office Protocol (POP) Post Office Protocol (POP) is used to retrieve email from a central base where the email stored and designed to support offline email processing. When the email is delivered to the server, a remote email client will periodically download the messages from the server and filter them into appropriate users folder. Once the email has been received from the client, the message will be permanently deleted from the email server. One of the advantages of POP is once the email message is sent to the client, the message can be read immediately whether user is connected to the internet or not. Furthermore, POP is a very popular email protocol that all email clients can support it. There is a disadvantage of POP is inadequate for the mobile user. Because of email message is downloaded to recipient PC, the user will only able to access the message from one PC. According to this, POP may cause hazel and inconvenient for user to read message only from one PC. Diagram 1: POP email system 1.4 Multipurpose Internet Mail Extensions (MIME) MIME allows user to transfer image, sound, and program as non-text email format attachment in email across the internet. MIME was introduced to improve SMTP in order to send message other than ASCII characters through web client and web server. Now, MIME provides the following extension to email: Non-text attachment such as video, images, audios and other multimedia messages. Send multiple objects within a single message. Write header information in non-ASCII character sets. Write text with unlimited length. Character sets other than US-ACSII. Nowadays, almost every mail is transmitted using MIME format through SMTP. Content type that defined by MIME also benefits Hypertext Transfer Protocol (HTTP) and other communication protocol in email transmission function. As MIME can support character sets other than 7-bit ASCII, languages based on other alphabets can be display correctly presented in a basic email. In turn, SMTP that only support 7-bit ASCII has the limit of languages display that only suitable for writing in English and other small number of language. Moreover, MIME allows user to send other type of information such as images, sounds videos and software program which was not possible to do so in earlier time. In additional, to identify the true nature of a file that is being used in transmission, MIME provides header information to client who received the transmission and selects the protocol to transmit data according to the header. Furthermore, to ensure non-text attachments will be transferred successfully with maximum protection, MIME used Base64 encoding to encode the non-text information into text when email transfer. Overall, these all explain the advantages of MIME bring to email user nowadays. Not surprisingly, there have been a numbers or disadvantage of MIME. For example, the encoding process of MIME may somehow increase the complexity of gateways because a 7-bit world has to encode 8-bit message. Furthermore, a multipart message could lead to passing same data to decode several time. Nevertheless, it now has to pass only the lower-level parts to encode rather than whole message to reduce troublesome. 2.0 How to apply the SMTP and MIME with ASP.NET 2.1 Requirements to use SMTP and MIME The following is the requirements to develop ASP.NET applications. The .NET Framework 2.0 A code-authoring environment A web server, such as Internet Information Services (IIS), and permission to write files to web server. To send email using SMTP server, fsocketopen function need to be enabled. Furthermore, Outgoing Traffic to port 25 by default or whichever port that use to connect to SMTP server must be allowed. Lastly, there must be a valid SMTP server to send email. If one of the above is not successful, errors message such as No connection, Unauthorized and Timed Out will be displayed. REQUIREMENT OF MIME 2.2 Steps on how to create apply and configure SMTP and MIME in ASP.NET project. 2.2.1 SMTP Open up the default.aspx code window from the project, and examine the code used to send an email. Include three imports in default.aspx to run the project and send email message. The application uses the System.Net.Mail libraries to format and send STMP based email message. Declare the variables used to contain information used in sending email. Code send buttons Click event handler, this handler capture users inputs from the page and assign to related variables, then format the message using the variable content. Server and port setting are extracted from the AppSettings contain in web.config file.

Minimum Profit Possible Made on Drinks in Different Climates :: Profit Consumerism Sales Essays

Minimum Profit Possible Made on Drinks in Different Climates Create the minimum profit possible using the predicted amount of how many hot and cold drink would be sold in different weather climates and the price limits for the two drinks as provided in the ICT booklet. Evaluation Task 5 ================= Holly Grove High School Price Pledge Model ------------------------------------------ For this task, I needed to (as stated in the ICT booklet) create the minimum profit possible using the predicted amount of how many hot and cold drink would be sold in different weather climates and the price limits for the two drinks as provided in the ICT booklet. I used the formulas that I knew to calculate totals on the Microsoft Excel spreadsheet and thus to create the minimum profit. I had to ensure that my minimum profit did not go lower than 0 for this would mean that I would not be able to pay for costs such as Programme printing and public address system etc. Now, I am going to evaluate my work going through what was incorrect with each attempt I also did not read the instructions properly and failed to respond to the fact that the hot drinks should either be  £0.55 or  £0.60, therefore the total profit result is completely and I needed to revise the model completely. I choose the cold drink prices because when it was a cold weather climate the cold drink profit was going to be small as people prefer hot drinks in this weather climate, whereas on a hot day, the hot drink profit is going to small, as people prefer cold drinks in this weather climate. Using the correct instructions, my profits decreased rapidly. 40% of the profits were the final profits, which I would use for my final model, however the total profit for the hot weather climate was very high compared to the other profits, which were all under  £4.00. The profits for the warm climate and the mild climate were both below  £1.50, however I checked that they could not go any lower by decreasing the cold drink price by  £0.01 to  £0.53 and  £0.54, however the profits went into the minus numbers. For my third attempt, I decreased the profit for the hot weather

Poem ‘About His Person’ Essay

â€Å"How does Armitage make the poem ‘About his Person’ particularly moving to you†. The poem ‘About his Person’ is a poem about a man who commits suicide. We are not given exactly how or why straightforwardly but we are given the items he had on him when he did it. It’s through the items we get to understand why he did it. Armitage makes this poem moving through doing that and also using other techniques. One way in which Armitage makes the poem moving is by letting the reader piece together the story behind his possessions. This can be shown when it says ‘No gold or silver but crowning one finger’. This suggests he was recently divorced due to his ring on his finger not being there and because of that reason he could have killed himself. Another way in which Armitage makes the poem moving is by letting the items speak for themselves. This can be shown when it says ‘Five pound fifty in change exactly, a library card on its date of expiry’. These words say exactly what they mean. He has only  £5.50 to his name and an out of date library card. He has barely enough money to live on, to buy the daily essentials like food and water but not even enough to pay rent for an accommodation. This is why it is particularly moving as it shows us the conditions he was living in. Armitage also makes the poem moving by using random objects to make what happened seem unplanned. For example it says ‘But beheaded in his fist, a shopping list’. This makes the poem moving as it shows that he had only recently decided to kill himself that day as he had a shopping list in his hands which most likely would have been the shopping he might of done that very day he killed himself. By including this he makes the poem moving as it makes us think what tragic event must have happened to him in that very same day for him to kill himself. The use of a short reflective sentence at the end of the poem also helps to contribute to making thi s poem moving. For instance it says in the poem ‘That was everything’. This helps to make it moving as this short sentence indicates that his life is now over, just like that. It makes us feel sorry for him as it just happened quickly and that everything he had, had basically disappeared. This is why is makes it moving. Armitage also uses 2 line stanzas which are short and sharp to make the poem moving. This can be shown when it says ‘A final demand, in his own hand’. This is moving because the sentences are short and sharp so that it sticks in the readers mind about what is happening, and creates food for their thoughts. They have to figure out what is happening in each stanza. It also has a great detail of sorrow in each stanza about why he did it, which also helps to make the poem moving. Another way Armitage makes the poem moving is by using rhymes and half rhymes. This is apparent in the poem when it says ‘A postcard stamped, unwritten but franked’. This makes the poem moving because he received a postcard that he had received from someone but blank. Which shows that someone had not made up their mind about what to say to him but he could of recognised the writing on the address and knew who it was from like a calling card, which could of drove him to his suicide. By including this it makes the poem moving, as it makes us feel sad. Overall this poem is very moving as it is explaining why this man killed himself, through the items he had on him. This was done by many ways, through rhymes and the way it was written, and is very moving.

King vs. Walker essays

King vs. Walker essays Fear is the essence of the unknown. In an article by Stephan King called Why We Crave Horror Movies, he claims that we all crave an inner fear. He claims that we all crave for the worst, and at times this seems to be a scary truth. However, in an article by Alice Walker, Beauty: When the Other Dancer Is the Self, her fear is of not being accepted by people as an externally beautiful person. Although they may at first seem different, both authors are actually talking in contrast about the same thing. Fear is present in us in two forms: fear of the unknown, which King indulges in his writings, and the fear, which always lives within you whether good or bad as Walker writes about. As King writes, We also go to re-establish our feelings of essential normality; the horror movie is initially conservative, even reactionary. Freda Jackson as the horrible melting woman in Die, Monster, Die! Confirms for us that no matter how far we may be removed from the beauty of a Robert Redford or a Diana Ross, we are still light-years from true ugliness. (456) When we are afraid, it gives us a feeling we experience as false sense of helplessness. We are never helpless. Fear is the decision to relinquish our powers. The relinquishment is always a conscious act. If we subject ourselves to see a horror movie purposefully our reaction is to fear the worst, then afterwards we feel more comfortable because the worst is over. When we prefer to be afraid, it is always because we wish not to be responsible for our actions. I imagine anyone who's enjoyed a Stephen King movie has experienced a similar moment where, if only briefly, horror and reality blur. The unsettling force of King's powers of persuasionmaybe there really are monsters outside the windowmay have sent some readers scurrying back to the more secure, safe place in there lives. Others, like myself, get hooked on the intensity of bei ...